What are Conquest Incentives?
A conquest incentive refers to an offer that targets shoppers who own a competitor's vehicle. Oftentimes, automakers use this method to challenge brand loyalty and increase market share. Conquest offers are especially common when it comes to leasing, since many drivers who lease are more likely to stick with one particular brand and continue to roll into the newest model once their term is up.
If you're eligible to receive a conquest incentive, you just have to show proof of ownership for your current vehicle. It's that simple! In some cases, you might even be able to extend the offer to members of the same household.